When you use your mobile abroad and you'll be "roaming". This is when you connect to an overseas network and calls are routed via that network provider instead of your home network, at a vastly increased cost.
A telephone company, telephone service provider or
telecommunications operator, is a kind of communications service provider that
provides telecommunications services such as telephony and data communications
access. I would like to start a telephone services company named ‘Fake-Tel’.The main motive of this is to reduce roaming charges.
Now let me
talk about its strengths and weaknesses .The company would provide GSM network
services across India. When I say across India, it would not leave any nook
& corner of any Indian state. Even in remote places we would be having our
towers with minimum of 3G capability. This is our real strength i.e.
reachability. We would be setting up independent towers and we are not sharing
it with any competitor. In doing this, we are not at all compromising the cost.
We would be giving the service at competitive prices. We are also providing the
value added services as any other network along with this; we are coming up
with a plan of giving 250 MB browsing data free per month for our customers.
This is a unique feature that we are introducing .We will also provide limited
free Skype calls .This is how we are creating the demand
About the
weaknesses, our pricing factor is decided based on TRAI guidelines. So if there
is change in the minimum price, it would affect our pricing as well. So , we
have a limited control over the price. Also, as we are providing free Skype
calls, we need to pay them a certain amount of share from the income, which
also affects the price.
While travelling, If you're only likely to make a few calls, or are sticking within the Europe, the easiest way is to sign up for a "don't ask, don't get" discounted roaming add-on from our network. Many of the network providers offer add-ons which reduce the cost of roaming abroad.The competitor charge a nominal fee for this, But in 'Fake-Tel' , its completely free!!.
We will be
targeting the general public they are the major beneficiaries .We would also be
targeting the youth and students by student specific promotional offers. We
have special prices and offers for the corporates as well. So, the elasticity
of demand varies from the target customers and the prices fixed for them.
So over
all the pricing factor for services and the target customers for the respective
pricing affects the elasticity of demand in telecom services.